| 摘要: |
| 目的 理清产品符号设计过程中让产品符号语义无法准确传达的原因，提出解决方案，确保产品符号设计过程中设计语义准确表达。 方法 理清传播学和符号学、符号学与设计符号学的关系，并根据传播学中对传播模式和噪音的发展历史和发展成果对设计符号学中的噪音减少方法提供参考。 结论 设计符号传播过程中的噪音分为机械型噪音和符号学噪音两种，针对两种噪音提出解决的方案分别是增加信息冗余，即横组合和纵聚合和设计过程中的反馈，即 SD 法与因子分析、把握受众经验范围细分尺度、提高产品的耐用度。 |
| 关键词: 传播模式 噪音 设计符号学 产品设计 传播学 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏省教育教学改革研究与实践课题“工业设计工程专业学位研究生培养模式改革创新研究与实践”（JGLX12_04） |
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| Noise Control Method in Product Symbol Design |
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WU Qiong, CHU Peng
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Nanjing Tech University, Nanjing 210009, China
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| Abstract: |
| Get the reason why product symbol semantics can not be communicated accurately in order to making sure design semantics accurately expressed in product symbol design. Clarify the relation between communication and semiotics, semiotics and design semiotics, so as to provide reference to control noise in design semiotics based on communication models and the development history and results of noises. The noise in the communication of design symbol semantics can be classified into mechanical noise and semiotics noise. So the solution of reducing the noise are as follow: increase information redundancy, then syntagme and paradigmatics, feedback in the process of design, and then SD method and factor analysis, and handle segmentation of the range of audience experience and improve product durability. |
| Key words: communication model noise design semiotics products design communication |
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