| 摘要: |
| 目的 从品牌的视角，探讨美国的动漫衍生产品开发的特点与流程，研究其设计与开发的商业成功模式。 方法 将设计学、品牌学、传播学的理论结合在一起，聚焦于品牌的整合，从品牌的角度对美国动漫衍生品的开发与设计进行研究。 结论 提出了美国动漫衍生品开发的品牌模式，从好莱坞式的电影产业运作到造就动漫品牌，再带动衍生产品的设计开发，品牌模式带动了轮次收入模式， 激活了完整的产业链条。 |
| 关键词: 品牌化模式 美国 动漫衍生品 设计与开发 |
| DOI： |
| 分类号:J511 |
| 基金项目:广东省普通高校特色创新类项目（15ZS0073） |
|
| American Animation Derivatives Development of Brands Model |
|
TANG Xiao-ying
|
|
Guangdong University of Technology, Guangzhou 510090, China
|
| Abstract: |
| From the brand perspective, it explores the characteristics and process of American animation derivative products development, research on the design and development of successful business model. Combining design, brand management and communication theory, focusing on the integration of the brand, it researches the development and design of American animation derivative products from the perspective of brands model. It puts forward the brands model of the development of America animation derivatives, from the Hollywood movie industry to create animation brands, and drive the development of derivative products. Brands model can drive round revenue model and activate a complete industrial chain. |
| Key words: brands model America animation derivatives design and development |
渝公网安备 50010702501716号