| 摘要: |
| 目的 在现代商业环境及文化创意产业发展背景下，为传统染织艺术文化的传承和发展探寻可行之路。 方法 通过体验消费的方法和模式研究，分析消费者在体验消费过程的行为和心理活动，并结合传统手工染织艺术的产品和生产过程的特点，探讨现代体验消费的商业模式对染织艺术传承和发展的作用与影响。 结论 传统染织艺术文化可以通过艺术沙龙的形式，在高雅的商业艺术环境中展现手工染织的艺术魅力，从而让传统染织手工艺重新找到生存的土壤，使染织艺术得以传承和发展。 |
| 关键词: 体验消费 创意文化产业 传统染织艺术 微信公众号与实体店营销 |
| DOI： |
| 分类号:J523 |
| 基金项目:广东省教育研究院教育研究课题项目（GDJY-2015-C-b027） |
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| Inheritance and Development of Consumption Experience and Dyeing Art |
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YANG Yi
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Guangzhou Academy of Fine Arts, Guangzhou 510006, China
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| Abstract: |
| It aims to explore the feasible way of inheritance and development of traditional dyeing art culture in the background of modern business environment. Through the methods and models of experiential consumption, it analyzes the behavior and metal activity of consumer in the process of consumption experience. Combined with the characteristics of the product and production process of the traditional handmade textile art, it discusses the role and influences of business model of modern consumption experience on the inheritance and development of the dyeing art. Traditional dyeing art can show the art charm of handmade dyeing in elegant business environment, to let the traditional dyeing handicraft to find the survival of the soil, to make the dyeing art inherit and develop. |
| Key words: consumption experience creative culture industry traditional dyeing art WeChat Subscription and store marketing |
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