| 摘要: |
| 目的 探究中国传统图形在现代平面设计中的应用方式。 方法 从中国传统图形的概念及特点入手，对其在现代平面设计中的重要性展开分析，并以此为基础，分文字图形、吉祥图案、空间性图形三方面论述其在现代平面设计中的应用方式。 结论 将中国传统图形与现代平面设计相结合，能够促进传统图形的传承与发展，丰富平面设计的资源库，提升价值效用。 |
| 关键词: 传统图形 现代平面设计 应用方式 |
| DOI： |
| 分类号:J524 |
| 基金项目:四川省社科联专项课题“互联网时代白酒广告设计与创新研究”（SC14BJ04） |
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| On the Application of Traditional Chinese Graphics in Modern Graphic Design |
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HE Rong
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Mianyang Normal University, Mianyang 621000, China
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| Abstract: |
| It aims to explore the application of traditionaChinese l graphics in modern graphic design. Starting from the concept and characteristics of traditional Chinese graphics, it analyzes the importance in modern graphic design, and taking this as the foundation, its application is discussed from text graphics, auspicious motifs, space pattern three aspects in modern graphic design. The combination of traditional Chinese graphics and modern graphic design can promote the inheritance and development of traditional graphics, enrich graphic design resources, and enhance the value of utility. |
| Key words: traditional graphics modern graphic design application mode |
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