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| 基于用户行为的产品设计原则 |
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郑林欣
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浙江科技学院，杭州 310023
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| 摘要: |
| 目的 指导设计师设计出能够便利、引导或者约束用户行为的产品。 方法 通过分析相关案例，归纳出了行为相符、行为相关、行为相似以及行为相悖 4 个设计原则，并探讨了相应的设计方法和思路。 结论 行为相符原则满足用户的生理要求，设计师要考虑用户和产品互动过程中的人机数据；行为相关原则满足用户便利的需求，设计师要挖掘和产品有关的用户行为，通过功能复合提供更周全的服务；行为相似原则满足行为方式的传承与认同，设计师要挖掘处于某种文化脉络中的用户行为习惯，设计出吻合用户的操作习惯和满足他们的情感体验的产品；行为相悖原则是防止用户不当行为，设计师要通过设计打断某些行为的连续性，对用户的某些不安全行为进行约束。 |
| 关键词: 用户行为 产品设计 行为相符 行为相关 行为相似 行为相悖 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2014 年浙江省科技厅工业设计科技项目（2014D40226） |
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| Product Design Rules Based on the User Behaviors |
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ZHENG Lin-xin
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Zhejiang University of Science and Technology, Hangzhou 310023, China
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| Abstract: |
| It helps designers to design products which promote, restrict and guide user behaviors. According to four design rules such as behavior-conform, behavior-related, behavior-consistent and behavior-against rule, the corresponding approaches of design methods have been discussed through case study. The behavior-conform rule meets users' physical needs. A designer has to consider the human-machine data from the user-product interactive process. The behavior-related rule meets users' needs for convenience. A designer has to explore user behaviors and provides comprehensive services by integrated functions. The behavior-consistent rule meets the requirements of succession and recognition of behavior styles. A designer has to explore users' behavior habits from certain culture context and design products which fit for users′ operating habits and satisfy users' emotional experiences. The behavior-against rule is about preventing users' improper behaviors. A designer uses designs to stop the continuity of certain behavior and restrict users' insecure behaviors. |
| Key words: user behaviors product design behavior-conform behavior-related behavior-consistent behavior-against |
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