| 摘要: |
| 目的 对产品形态的视觉认知进行分析。 方法 以典型产品的形态语言解析形态相关要素之间的互动，并结合人的认知习惯反馈到形态设计的方法中，梳理产品形态构成之间的张力以及视觉认知的动力。 结论 产品形态要素之间需要张力的表达以获得视觉互动体验，使设计形态转换为连续的视觉认知，构成视觉意象的美感。从视觉认知的角度研究产品形态构成关系与视觉动力规律，为产品形态的构建提供基于视觉层面的设计指导。 |
| 关键词: 产品形态 视觉认知 意象 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Visual Cognition of Product Form |
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WEI Li-fang
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Pearl River College, Tianjin University of Finance Economics, Tianjin 301811, China
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| Abstract: |
| It aims to analyze the visual cognition of product form. Usingf the form language of typical products interprets the interaction form between the related elements, combined with human cognitive habits with feedback to shape design method, to comb the tension expression and visual cognition power between product form. The expression of the product form factor need to be expressed in order to obtain the visual interactive experience, which makes the design form a continuous visual perception, which constitutes the aesthetic sense of visual image. From the perspective of visual cognition, the relationship between product form and the law of visual dynamic is studied, which provides the basis for the construction of product form. |
| Key words: product form visual perception image |
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