| 摘要: |
| 目的 构建大数据时代互联网产品迭代创新设计的方法。方法 通过对现有互联网产品迭代设计的分析， 论述了大数据思维在互联网产品设计中对其设计范围、 设计理念与设计方法3个方面所产生的影响， 并提出定向广告投递， 定制用户潜在需求， 动态优化市场推广营销策略的互联网产品迭代创新设计的方法。结论 论述了运用大数据思维进行互联网产品迭代设计的优势与注意点， 为互联网产品设计的发展提出了合理化的建议。 |
| 关键词: 大数据思维 互联网产品 迭代创新设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Iterative Innovation Design Methods of Internet Products in the Era of Big Data |
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XI Tao, ZHENG Xian-qiang
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Shanghai Jiao Tong University，Shanghai 200240，China
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| Abstract: |
| It aims to build the iterative in novation design methods of internet products in the era of big data.Through the analysis of the existing internet product iterations design， it discusses the impact of big data thinking on the internet product design of its design scope， design concepts and design methods， and it proposes the iterative innovation design methods about targeting ad delivery， customizing user potential demand， dynamically optimizing Internet marketing strategy. It discusses the advantages and precautions of using the big data thinking on internet product iterative design， proposing the appropriate advice for the development of the internet product design. |
| Key words: big data thinking internet product iterative innovation design |
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