| 摘要: |
| 目的 研究出宴会定制葡萄酒包装的设计方法， 并作出具体的定制葡萄酒包装设计方案。方法基于情感化的设计理念， 分析消费者对宴会定制葡萄酒包装的情感需求。结论 以本能、 行为和反思这3个设计的不同维度为基础， 探讨出了宴会定制葡萄酒包装的情感化设计策略， 同时设计出了婚宴定制葡萄酒的包装案例， 其中把葡萄酒包装的造型和色彩进行了创新， 对宴会定制葡萄酒的包装设计起到一定的指导和参考作用。 |
| 关键词: 情感化设计 宴会定制 个性化需求 情感需求 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Packaging Design of Customized Wines for Banquets Based on Emotional Design |
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LIU Hai-xia, WANG Shi-ying
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Taiyuan University of Technology，Taiyuan 030024，China
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| Abstract: |
| It aims to study the method of packaging design for customized banquets wines and to give a specific design scheme accordingly. Based on the emotional design concept，it analyzes the design method for customized wines′packag? ing. Based on the instinct，behavior and reflection levels， it figures out the emotional design strategies and proposes the packaging design of customized wedding wines in which lots of innovations are used in its shape and color，making guid? ance and references to some extent in the field of packaging design. |
| Key words: emotional design banquet custom individual demand emotional needs |
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