摘要: |
目的 利用移动终端的传感设备, 将广告投放对象精准化。方法 采用基于肤色修正的Haar特征人脸检测算法、 粒子滤波和Mean-Shift相结合的人脸追踪算法以及Gabor特征性别判别和年龄估计算法, 设计基于云计算的硬件架构, 展望匿名视频, 分析系统发展趋势。结果 在云端实现了对广告关注人数、 关注时间及关注者年龄、 性别的实时统计分析并出具了相关报告。结论 对在不同时刻、 不同地点投放广告从而获取最大效益的实验提供了有力的数据支撑。 |
关键词: 广告注意力 人脸检测 性别判别 年龄估计 云计算 |
DOI: |
分类号:TB472 |
基金项目:国家科技支撑计划项目 (2012BAH85F02) |
|
Digital Signage Effect Based on Face Cloud Date |
SHEN Hao1, CUI Cheng2, WANG Xin2, JI Tie1
|
1.Hunan University, Changsha 410082, China;2.Harbin Institute of Technology Shenzhen Graduate School, Shenzhen 518055, China
|
Abstract: |
Using sensing devices of mobile terminal,putting the advertisement accuracy will be the most important research direction.Skin fixed Haar feature algorithm for face detection, particle filter with Mean-Shift algorithm for face tracking, Gabor feature for gender discrimination and age prediction are used.It also designs a hardware structure based on Cloud computing,prospects the anonymous video and analyzes the development trend. These make the real-time statistical analysis of the number of advertisement followers,attention time,ages and genders come true.These statistics will provide a powerful basis of when, where and which advertisement to play can get the most effective results.v |
Key words: advertising attention face detection gender discrimination age prediction cloud computing |