| 摘要: |
| 目的 针对影像包装动态图形设计的需求， 构建地域文化元素动态特征提取框架。方法 对现有的地域文化元素提取方法进行归纳和总结， 从时间维度上对方法进行拓展， 提出了基于场景原型的地域文化元素动态特征提取框架， 以湖南通道侗族文化影像包装设计为例， 对其框架的可行性进行了验证。 结论 通过探索地域文化， 运用动态图形语言来表达那些经由提炼和转化的文化元素或符号，并应用到地域文化记录影像包装设计中， 将有效提升设计对象的文化内涵， 使其得到更好的展示效果和更广泛的传播效应。 |
| 关键词: 地域文化 元素提取 场景原型 动态图形 影像包装 |
| DOI： |
| 分类号:J524 |
| 基金项目:国家科技支撑计划项目 （2012BAH85F02） |
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| Exploration of Extraction of Dynamic Characteristics of Regional Culture Elements Based on Scene Prototype |
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ZHANG Jing-ya, JIANG You-yu
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Hunan University，Changsha 410082，China
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| Abstract: |
| In order to meet the demand of video packaging motion graphic design， it tries to build a framework for extracting out the cultural elements with regional features. Firstly it summarizes the existing methods for regional cultural elements extraction， and expands those existing methods from the dimension of time. Then it demonstrates a new kind of framework for extracting out the cultural elements with regional features， and verifies the availability of the framework by using Hunan Tongdao Dong culture video packaging design as an example.Motion graphics can be used to express those refining and transformed cultural elements or symbols. By applying this to those regional cultural video packaging design， the design objects could have an effective promotion of culture connotation， better reveal and propagation effects. |
| Key words: regional culture element extraction scene prototype motion graphic video packaging |
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