| 摘要: |
| 目的 以包装设计为主要研究对象， 对包装中交互体验的构建形式进行研究， 为现代包装设计的发展提供参考依据。方法 通过对 “交互式体验” 这一概念的相关资料文献的提取、 整理、 分析、 归纳， 结合现代包装设计中的优秀案例， 分析多感官、 行为及情感3个层面交互体验的营造方式。结论包装设计可以利用视觉元素、 结构、 材料等营造消费过程中的多感官体验、 行为体验及情感体验， 通过引导消费者与产品的交互行为起到沟通情感、 促进销售的作用， 同时提升人们的思想文化意识和生活价值理念。 |
| 关键词: 包装设计 交互式 多感官体验 行为体验 情感体验 |
| DOI： |
| 分类号:TB482 |
| 基金项目:湖北省教育厅科研计划项目 （B2015203） |
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| Construction of Interactive Experience in Packaging Design |
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CHEN Bai-han
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Chutian College， Huazhong Agricultural University， Wuhan 430205， China
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| Abstract: |
| Based on the packaging design as the main research object， a preliminary research on construction form of interactive experience in packaging is made to provides reference for the development of modern packaging design.Based on the related to the concept of "interactive experience" literature information extraction， sorting， analysis， induction，combined with excellent examples of modern packaging design， three aspects of multi-sensory， behavioral and emotional interaction experience way of construction are analyzed.Packaging design can make use of visual elements， structure，material and so on to build the multi-sensory experience in the process of consumption experience， behavior and emotional experience， through guiding the interaction between the consumers and the products have the effect of communication emotion， promote sales， and enhance people's ideological and cultural consciousness and life value. |
| Key words: packaging design interactive multi-sensory experience behavior experience emotional experience |
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