| 摘要: |
| 目的 针对现代陶瓷酒瓶案例进行设计分析， 挖掘酒瓶设计中所蕴含的精神或心理、 情感态度或某种认知的关系。方法 对陶瓷酒瓶设计中的隐喻表现形式进行分析， 通过实例系统地阐述现代陶瓷酒瓶设计的文化隐喻特征。结论 产品的隐喻基本取决于人的生理和心理的交互作用， 设计师需关注各设计要素之间的关系， 正确处理好形态与精神文化内涵的共生关系。 |
| 关键词: 隐喻 陶瓷酒瓶 形态 文化 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2014教育部人文社会科学研究青年基金项目 （14YJC760093） |
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| Culture Metaphor Research in Modern China Winebottle Design |
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ZHU Hong-xuan
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Qingdao Technological University，Qingdao 266033，China
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| Abstract: |
| Objective In view of the modern ceramic bottle case for design analysis， explore the bottle design which contains spiritual or psychological， emotional attitude or some kind of cognitive relations.Method： Analyzed the metaphor in the design of ceramic bottle， and elaborated the cultural metaphor characteristics of modern ceramic bottle design through some examples system.Conclusion The metaphor of product is based on the interaction of human′s physiology and psychology， designers need to pay attention to the relationship between the various design elements， properly handle the connotation of form and spirit culture. |
| Key words: Metaphor China Winebottle Modality Culture |
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