| 摘要: |
| 目的 对新背景下快递终端服务系统的创新策略进行探讨。方法 分析目前国内快递终端服务的现状， 及其在当今新信息技术与服务体验迅猛发展背景下的机遇与挑战， 探讨了服务系统创新的理念、 思维及其给快递服务系统带来的启示。结论 在系统整合创新的理念指导下， 提出终端平台服务设施的系统设计、 基于互联网思维创新服务模式、 围绕需求痛点提升服务交互体验、 多途径推动快递品牌传播的创新这4个策略， 将有助于使国内快递终端服务得到创新发展， 并获得多重价值的提升。 |
| 关键词: 快递终端服务 移动互联网 服务设计 用户体验 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部 “新世纪优秀人才支持计划” 项目 （NCET-12-0887）； 江苏省 “六大人才高峰” 第十一批高层次人才项目 |
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| Innovative Strategies of the Express Terminal Service System in the New Background |
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ZHANG Ling-hao1, ZHANG Qing2
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1.Jiangnan University， Wuxi 214122， China;2.Anhui University of Technology， Ma′anshan 243000， China
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| Abstract: |
| It discusses the express terminal service system in the new background. It analyzes the current situation of the domestic express terminal services and opportunities and challenges in the background of new information technology and service experience.It also discusses the ideas， thoughts and the revelation to service system innovation. Under the guidance of system integrated innovation， it proposes such four strategies as the service facilities design on the terminal platform，and innovative service model based on the internet thinking， and enhancing the interactive experience around demand pain points as well as innovating upon the express brand communication through multiple ways.All it will make the domestic express terminal service innovative develop and gain promotion of multiple values. |
| Key words: express terminal service mobile internet service design user experience |
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