| 摘要: |
| 目的 以隐性需求为核心针对产品信息进行研究， 从表征设计角度进行信息设计。方法 通过表征性形式设计、 内容设计， 探讨隐性需求产品信息的显性设计方法， 并从表征性效用设计探讨隐性与显性需求及对应的设计方法的转换和平衡。结论 尝试在产品设计初始即强调顾客的潜在需求与感知， 避免产品信息盲目设计导致内容丢失， 实现隐性需求产品信息的显性传达， 更能以此引导产品、信息的交互发展以及产品设计未来发展方向。 |
| 关键词: 隐性需求 显性需求 感知 表征设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2014年国家教育部人文社会科学研究青年基金项目 （14YJC76004）； 2015年河南省高等学校青年骨干教师资助计划项目 |
|
| Explanation for Product Information Characterization Design Based on Implicit Demands |
|
PENG Hui
|
|
Henan University of Animal Husbandry and Economy，Zhengzhou 450000，China
|
| Abstract: |
| The research has circled around implicit demands to establish an angle of product characterization design vision. It discusses the explicit design methods of implicit demands information based on characterization format and content design, studies the corresponding conversion and balance of design method between implicit and explicit demands from the view of characterization performance. It tries to emphasize clients′potential demands and senses during initial design period, avoid connotation loss due to blind design without product information, realize explicit transfer of implicit demands, guide interactive development of product and information as well as future product design direction. |
| Key words: implicit demands explicit demands sense characterization design |
渝公网安备 50010702501716号