| 摘要: |
| 目的 在包装定位设计时提出一种新的设计方法——水平思考法， 帮助设计师能更精准地进行定位， 使产品包装设计取得更大成功。方法 分析传统包装定位设计的不足， 提出水平思考法， 以尽可能多的解决途径来看待问题， 提出具体采用水平思考法的方案图与原则， 并结合国际包装设计大赛杜邦、 Pentaward和WorldStar的获奖作品案例来分析水平思考法在包装定位设计中的应用。结论 水平思考法的导入使设计师从新的角度来确定包装设计定位点， 有效帮助创新。 |
| 关键词: 水平思考法 包装定位设计 杜邦 世界之星 Pentawards |
| DOI： |
| 分类号:TB482 |
| 基金项目:湖北省普通高校人文社科重点研究基地巴楚艺术发展研究中心项目 （2015KF02） |
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| Application of Horizontal Thinking to Packaging Creative Position Design |
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CHEN Yong-jun1,2, LIU Xiao-jing3
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1. Nanchang University， Nanchang 330000， China;2. Wuhan University of Technology， Wuhan 430070， China;3.Wuhan University of Technology， Wuhan 430070， China
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| Abstract: |
| Horizontal Thinking Method is put forward during packaging position design to help designers get more packaging accurate position and gain a success in the market. Based on the shortage of current packaging position design， horizontal thinking method is proposed which is a kind of divergence thinking that resolves problems by means of all kind of methods as many as possible. The project and principle of horizontal thinking method are introduced. Afterwards， it analyzes the application of horizontal thinking method in packaging position design combine with international packaging competition awards such as Dupont， Pentawards and WorldStar. By horizontal thinking method， packaging position design will be improved from new aspects and more innovative design will be achieved. |
| Key words: horizontal thinking packaging position design Dupont WorldStar Pentawards |
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