| 摘要: |
| 目的 研究大成都区域著名道教宫观的神仙造像在旅游产品中的应用设计。方法 从当地道教旅游资源与旅游产品现状、 道观造像题材、 造像特征入手进行分析， 提出采用流行的卡通人像审美对神仙造像进行艺术设计的创作思路， 并在设计的过程中力图将宗教信仰、 道教文化符号与生活情趣相结合， 以满足大众的旅游商品需求。结论 运用卡通化手法进行成都道观神仙造像的再设计与开发， 是对成都道教文化审美的弘扬， 也是成都旅游纪念品产业新的商业设计途径， 可以产生旅游经济效益。 |
| 关键词: 成都道教 造像 卡通形象 旅游产品 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Application of Chengdu Taoism Temple Statues Cartoon Design in the Tourism Product Development |
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QI Qi, YU Ran
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Chengdu University of Information Technology， Chengdu 610025， China
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| Abstract: |
| It aims to research the use of Taoish temple statues of Cheng Du tourism area in the tourism product development.Based on the research of the present situation of Taoish tourism resources， and the subjests of temple statues， as well as the characters of them， it suggests to use popular cartoon character design in the tourism product design of these Taoish temple statuses.In this design progress， the religious culture of Taoism should be combined with the interests of the customers.In this way， a larger market of tourism products may be developed.The application of cartoon design in the tourism product development of the Chengdu taoish temple statuses will be a promotion of the Chengdu Taoish culture.In the mean while， it can be a new business way of tourism product development of Chengdu， which may bring economic benefits. |
| Key words: Chengdu Taoism statues cartoon tourism product |
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