| 摘要: |
| 目的 研究现代汉字视觉图式设计的表达方法以及视觉语境。方法 以汉字 “六书” 造字法为启示， 分析了汉字象形、 指事、 形声、 会意造字法的基本特征， 以及创意设计的基本思路， 并结合中国传统的意象审美观， 论述了结合意象审美的汉字造字法对于现代汉字视觉图式设计的价值， 进而分析了汉字意象化视觉图式设计的可行性。结论“六书” 造字法是现代汉字设计视觉图式化的主要手段， 也是现代汉字视觉创意设计的重要方法， 意象汉字图式化设计能够体现汉字东方文化的审美意趣。 |
| 关键词: 六书 汉字 物象思维 意象审美 视觉图式设计 |
| DOI： |
| 分类号:J524 |
| 基金项目:河南省教育厅人文社会科学青年基金项目 （2014-QN-468） |
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| Visual Schema Design of Chinese Character Image under the Enlightenment of "Six Books" Chinese Formation of Character |
|
LI Guang-wu
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Henan Polytechnic University，Jiaozuo 454000，China
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| Abstract: |
| It studies the expression and visual artistic conception of modern Chinese characters visual schema design. Implicated by the theory of formation of Chinese characters ---"Six Books" (the six categories of Chinese characters)， it analyzes the characteristics of Chinese characters pictographs， self-explanatory characters， pictophmetic characters and associative compounds， as well as the basic thinking of creative design.Combined with traditional Chinese imagery aesthetics，it also discusses the value of the theory of formation of Chinese character with aesthetic imagery on the design of modern Chinese characters visual schema and analyzes the feasibility of Chinese characters image visual schema design."Six Books" is the primary means of visual imagery of modern Chinese characters.It is also an important method of visual creative design of modern Chinese characters.The visual schema design of Chinese characters can reflect the aesthetics of oriental culture. |
| Key words: Six Books Chinese characters mind view imagery aesthetics visual schema design |
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