| 摘要: |
| 目的 研究中庸思想在产品包装设计中的应用。方法 通过对中庸思想内涵的深入挖掘， 寻找中庸思想的境界及与包装设计的关系， 探讨传统包装中的中庸之美， 总结中庸思想指导下包装设计的原则， 并从选材、 造型、 装潢3个方面研究中庸思想在产品包装设计中的应用。结论 中庸思想是儒家思想的核心， 它对中国人的文化产生了深远的影响。中庸思想追求的是 “天人合一” 的理想境界， 实现人、 自然和包装的有机结合。中庸思想指导下的包装设计要坚持适度原则和包容性原则， 通过选材、造型和装潢表现出包装设计的和谐之美、 阴柔之美和包容之美， 为包装艺术开辟广阔的空间。 |
| 关键词: 中庸思想 包装设计 适度 包容 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2015江苏省教育厅高校哲学社会科学基金项目阶段性研究成果 （2015SJB761）； 2015江苏省社科应用研究精品工程课题阶段性研究成果 （15SYB-019） |
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| The Application of the Doctrine of the Mean Thought in Product Packaging Design |
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ZHANG Wei
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Yancheng Institute of Technology School， Yancheng 224001，China
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| Abstract: |
| It aims to study the application of the doctrine of the mean thought in product packaging design. By digging the connotation of Chinese Confucianism in the doctrine of the mean thought，looking for the relationship between the doctrine of the mean thought realm and the packaging design，it explores the beauty of the doctrine of the mean in traditional packaging， summarizes the principle of packaging design under the guidance of the doctrine of the mean thought，and from the material， shape， decoration three aspects of research on the application of the doctrine of the mean thought in product packaging design.The doctrine of the mean thought is the cores of Confucianism which has a very profound influence on Chinese culture. The doctrine of the mean thought is the pursuit of "heaven and man in one" ideal state，to realize the organic combination of people， nature and packaging.The doctrine of the mean thought under the guidance of the packaging design must adhere to the principle of moderation and inclusive principle， through the materials， shape and decoration showing harmonious， feminine and tolerance beauty of packaging design， open up a vast space for the packaging art. |
| Key words: The Doctrine of the Mean Thought packaging design moderate tolerance |
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