| 摘要: |
| 目的 探索产品色彩趋势的定量研究方法， 使之更准确地契合消费者的感性需求。方法 引入NCS色彩体系对色彩三要素 （色相、 明度与彩度） 进行量化， 以此为基础， 使用感性工学的方法来测试和分析消费者对于产品色彩的感知特征。以 “办公文具用品色彩趋势研究” 为案例， 应用上述方法获取消费者对该类产品色彩的感性需求， 并在定量分析的基础上进行色彩趋势的输出与应用。结论 基于感性工学与NCS色彩体系所进行的定量化研究是科学的、 有效的， 它使产品配色方案不再依赖于设计师的主观判断，而是参照定量化的研究结果， 得到能准确表达设计语意、 符合消费者预期的设计。 |
| 关键词: 感性工学 消费者感性需求 色彩趋势 色彩要素 NCS色彩体系 |
| DOI： |
| 分类号:TB472 |
| 基金项目:上海第二工业大学校基金项目 （EGD13XQD03） |
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| Quantitative Color Trends Based on Kansei Engineering |
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LIN Chen-ye
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Shanghai Second Polytechnic University，Shanghai 201209，China
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| Abstract: |
| By exploring the quantitative methods for color trends of products，the emotional demands of consumers can be fitted more accurately.The three elements of color， which are hue， lightness and chroma，are quantified based on NCS color system.Then Kansei engineering methods are used to test and analysis the consumers′perception characteristics of certain colors for products.Taking"Office stationery color trends research" as a case， the emotional demands of consumers for this kind of products are obtained by applying the methods above， the output and application of color trends are made on the basis of quantitative analysis. The quantitative research combined with Kansei engineering and NCS color system is scientific and effective. According to the quantitative results instead of designers′subjective judgment， it makes the color schemes for products more accurate to express the design semantics and meet the expectations of certain consumers. |
| Key words: Kaisei engineering emotional demand of consumers color trends color elements NCS color system |
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