摘要: |
目的 通过对产品包装简约设计的研究, 探索产品包装的低碳之路和可持续发展之路。方法从简约的外观造型、 巧妙的包装结构、 生态环保的包装材料、 简洁的包装视觉形象以及零废弃包装设计理念的角度出发, 再结合具体的产品包装设计案例来探究产品包装的简约设计方式。结论 提出简约设计对产品包装的必要性及其重要的现实意义, 以期为产品包装的低碳设计和可持续发展提供一定的理论和实践引导。 |
关键词: 产品包装 简约设计 简化包装 低碳生活 |
DOI: |
分类号:TB482 |
基金项目: |
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Simple Design of Product Packaging in the Concept of Low Carbon Life |
YU Cheng1, LIU Guan-zhong2
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1.Nanjing University of Science and Technology, Nanjing 210094, China;2.Tsinghua University, Beijing 100084,China
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Abstract: |
It analyzes the simple design of product packaging in the concept of low carbon life to explore the low carbon and sustainable road of product packaging.Based on the simple appearance,clever packaging structures, eco-environmental packaging materials, simple packaging visual image and zero waste packaging concept with specific cases, it explores the simplified methods of product packaging. It puts forward the necessity and practical significance of simplified design for product packaging, which will afford a theoretical and practical guidance for the design of low carbon and sustainable development of product packaging. |
Key words: packaging of product simple design simplified packaging low-carbon life |