| 摘要: |
| 目的 分析视觉符号在跨文化传播过程中所产生的理解性差异， 进而提出差异弥合策略。方法以跨文化传播中常见的视觉符号为基础， 利用案例分析法阐释视觉文化的跨文化误读实例及其原因。结论 视觉符号在跨文化传播过程中会因为不同的历史背景、 风俗习惯、 思维方式而产生误读与曲解， 通过强化共同诉求激发情感， 实现视觉符号的本土化转换， 以及培养受众群的跨文化意识， 弥合跨文化传播过程中的文化冲突。 |
| 关键词: 视觉符号 跨文化传播 文化差异 |
| DOI： |
| 分类号:J511 |
| 基金项目:2014 年教育部人文社会科学研究项目 （14YJA760055） |
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| Difference Analysis of Visual Symbols in Intercultural Communication |
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ZHANG Ya-min
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Wuhan University of Technology，Wuhan 430070，China
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| Abstract: |
| It analyzes the understanding difference of visual symbols generated in the process of intercultural communication and then puts forward bridging strategy for the difference.Based on the commonly visual symbols in intercultural communication， it elaborates the examples and reasons on visual culture misreading in intercultural communication by using case analysis.Visual symbols can be misunderstood and distorted because of historical background， customs and way of thinking in the process of intercultural communication.Through arousing emotion by means of strengthening the common aspiration， localizing the visual symbols and cultivating cross-cultural consciousness of audience， then the cultural conflicts in the process of intercultural communication can be closed. |
| Key words: visual symbol intercultural communication cultural differences |
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