| 摘要: |
| 目的 中国传统文人精神在当代体现出的文化审美价值， 应该得到所有艺术工作者的关注， 挖掘其核心理念并作出现代化解读， 能够提升现代平面设计的审美水平。方法 解析中国传统文人精神及其艺术语言外化特征， 并通过回溯其理念的发展与当代艺术设计的文化精神脉搏作对应性研究， 探索其在版式设计中的价值与魅力。结论 中国文人精神一直存在于传统主流文化意识中， 它的核心价值与当代艺术设计仍然能够交汇出新的审美能量， 版式设计作为平面设计的视觉化系统， 在理念与表现上都应该向传统学习， 对这一文化概念的回溯与再利用， 将对平面设计产生真正意义上的影响和推动力。 |
| 关键词: 文人精神 信息传达 版式设计 审美传统 社会审美心理 |
| DOI： |
| 分类号:J511； J524.5 |
| 基金项目: |
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| Intellectual Spirits of Format Design in Contemporary China |
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ZHAO De-chang
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Tianjin Academy of Fine Arts，Tianjin 300141，China
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| Abstract: |
| The cultural and aesthetic values of traditional Chinese intellectual spirit are presented in contemporary China which is worth the attention of all the art professionals. The exploitation of the core concept of intellectual spirit and modernized interpretation helps improve the aesthetic interest of contemporary graphic design. It analyzes the traditional Chinese intellectual spirit and its externalized artistic language characteristics，carries out correspondent studies by the retrospection of the concept development of traditional Chinese intellectual spirit and the cultural spirit pulse of contemporary art design， explores its value and charm in format design. Chinese intellectual spirit has always been a part of mainstream traditional cultural awareness. Its core value can stimulate new aesthetic energy in contemporary artistic design. As a visualized system of graphic design， format design should integrate the traditional philosophy and presentation. The retrospection and reuse of this cultural concept will profoundly impact and promote format design. |
| Key words: intellectual spirit information delivery format design aesthetic tradition social aesthetic psychology |
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