| 摘要: |
| 目的 提高黑茶包装的视觉传播能力。方法 在概括黑茶包装原生态的生命语言符号的基础上， 结合茶叶包装市场现状， 指出这种符号在视觉传播过程中遇到的危机， 并论述如何应对这种危机。结论 在整顿茶叶包装市场的基础上， 要寻求黑茶包装视觉表现形式的创新发展， 重视黑茶原生态礼盒的设计和开发， 同时还要加强培养黑茶包装符号化消费心理， 只有这样， 黑茶原生态的生命语言包装才能成为真正的具有内涵的包装， 并建立黑茶特有的包装符号系统。 |
| 关键词: 黑茶 包装 原生态 视觉传播 危机 |
| DOI： |
| 分类号:TB482 |
| 基金项目:深圳职业技术学院青年创新项目 （2212s3040009） |
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| The Crisis of Visual Communication of Brick Tea Packaging |
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WANG Xiao-hong
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Shenzhen Polytechnic，Shenzhen 518055，China
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| Abstract: |
| It improves the effects of brick tea packaging′s visual communications. Based on the summarization of the original ecological life language symbols of brick tea packaging，combined with the conditions of tea packaging market，it points out that the symbol is encountering crisis during the visual communication， and discusses how to deal with this crisis. On the basis of rectification of tea packaging market， it′s to seek the innovative development of brick tea packaging s visual expression， attach great importance to the design and development of brick tea′s original ecological gift box， but also to strengthen the psychology of symbolic consumption of brick tea packaging. Only in this way the original ecological life language packaging of brick tea can become the real connotation of packaging， establishing a unique brick tea packaging symbol system. |
| Key words: brick tea packaging original ecology visual communication crisis |
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