| 摘要: |
| 目的 研究设计管理在包装设计中的实施过程。方法 通过对设计管理的含义、 我国设计管理的现状、 包装设计的系统性和系统包装专家的缺乏作简要分析， 论证实施包装设计管理的必要性。结论 进行以消费者为中心的设计咨询与调查， 选择合理的设计组织结构， 拟定面向消费者的设计策略，展开设计， 从经营者角度进行设计稽核， 以设计人为导向进行设计沟通， 从这6个步骤来研究包装设计管理的实施过程， 说明包装设计管理的实施具有重要意义。 |
| 关键词: 设计管理 包装设计 系统性 实施 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| The Implementation of Design Management in the Packaging Design |
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LI Yong-hui
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Shandong University of Art & Design，Jinan 250014，China
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| Abstract: |
| It studies the implementation process of design management in the packaging design. Through the analysis of the meaning of design management， the present situation of domestic design management， packaging design systematicness and the lack of systematic packaging experts， it demonstrates that the necessity of packaging design management imple-mentation. It studies the implementation process of packaging design management from developing the consumer-centric design consulting and investigations， choosing the right organization structure design， preparing consumer-oriented design strategy， developing the design plan， design evaluation from the operator point of view and design communication of design human-oriented， to tell the implementation study of packaging design management is very important. |
| Key words: design management packaging design systematicness implementation |
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