| 摘要: |
| 目的 以广告中图形创意设计的表现力为切入点， 分析如何提高图形设计的能力。方法 对图形以及图形创意的概念进行系统的诠释， 以内涵动态为依据， 将图形语言进行分类比较和论述， 最终得到广告图形创意设计的表现方法。结论 通过分析案例， 从不同角度和深度归纳总结出一系列创意特征和表现方法， 从而更专业地解读和完善广告图形创意设计。 |
| 关键词: 图形 图形创意 表现方法 广告 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:天津市艺术科学规划项目阶段性成果 （D14035） |
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| Artistic Expression Methods of Graphic Creativity in Advertising Design |
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CHEN Hui-shu
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Tianjin Professional College，Tianjin 300141，China
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| Abstract: |
| Taking the performance of graphics creative design in advertising as the breakthrough point， it analyzes how to improve the ability of graphics design. The concept of graphics and creative graphics are systematically interpreted， based on dynamic content， the graphic language is classified， compared and discussed， finally the conclusion that the performance of creative advertising graphic design is obtained. Through the case analysis form，from different angles and depth， it summed up a series of creative characteristics and method of performance， thus the more professional interpretation and the practice of creative advertising graphic design are made. |
| Key words: graphics graphic creative performance method advertising |
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