| 摘要: |
| 目的 探索城市视觉形象设计的可持续发展方法， 塑造具有生命力的城市品牌形象。方法 以品牌活化理念为基础， 借鉴最新品牌活化理念探索城市视觉形象设计的可能性， 同时通过实地调研，剖析当下我国城市视觉形象设计中存在的问题。结论 提出在城市未来发展的愿景之上进行城市形象设计分析， 城市视觉形象设计需要具备3种属性， 即植入性、 系统性和生长性， 基于此， 一个优秀的城市品牌形象才能保持长久的生命力和影响力。 |
| 关键词: 品牌活化 城市视觉形象 标志 |
| DOI： |
| 分类号:J512 |
| 基金项目: |
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| The City Visual Image Design Based on the Concept of Brand Activation |
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YUAN Xiao-shan, YUAN Xiao-shan
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Hubei Institute of Fine Arts，Wuhan 430205，China
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| Abstract: |
| It explores the sustainable development of urban visual image design method， and shapes the city brand image with vitality. Based on the concept of brand activation， it draws lessons from the latest brand activation concept to explore the possibility of urban visual image design. At the same time， through on-the-spot investigation， it analyzes the present problems existing in the urban visual image design in China. Based on future urban development vision on city image design analysis， urban visual image design requires three attributes： implanting， systemic， growing， based on this city of a good brand image to maintain long-term vitality and influence. |
| Key words: brand activation visual image of the city logo |
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