| 摘要: |
| 目的 研究 “超平” 理念在当代商业包装设计中的应用。方法 将 “超平” 理念影响下日本亚文化（动漫、 卡通等）设计语言引入到当代商业包装设计中， 对当代商业包装多视点二维图像化、 包装材料的轻质化、 透明与超透和包装的符号化与装饰性等诸多方面进行分析。结论 通过对商业包装设计中“超平” 理念的研究， 开辟了 “超平” 在当代商业包装设计的交互应用， 促使包装设计新形式、 新观念的生成。 |
| 关键词: 商业包装设计 超平 图像化 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2014年度河南省政府决策研究招标课题 （2014214） |
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| The Concept of "Super Flat" in Contemporary Commercial Packaging Design |
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ZHANG Hua, ZHANG Hua
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Henan University of Urban Construction，Pingdingshan 467036，China
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| Abstract: |
| To analyze the application of the "super flat" concept in current commercial packaging design. It introduced Japanese subculture design language such as animation and cartoons into contemporary commercial packaging design in influence of "super-flat" concept， and analyzed contemporary commercial packaging multi-view two-dimensional image， lightweight packaging materials， transparent and ultra-transparent symbolic and decorative packaging. Through "super flat" concept in commercial packaging design，it opened up the interactive application of "super flat" in the contemporary commercial packaging design， and led the generation of new forms and new ideas in packaging design. |
| Key words: commercial package design super flat graphical |
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