| 摘要: |
| 目的 对服务设计在设计创新和服务开发之间建立的联系进行分析， 提出针对用户的新的服务设计方法。方法 通过对服务设计的4个要素， 即用户、 服务理念、 接触点、 增值服务进行系统分析， 了解用户价值与需求。结论 针对当前知识和服务密集型社会用户需求的多样化， 提出了通过扩展附加值服务、 优化环境服务、 销售功能服务3种方法强化服务内容， 增加新的设计机会， 且通过相对应服务设计案例加以论证， 强调了服务创新的切入点是用户进行体验与互动， 最终形成系统的思维方法， 为服务设计的创新实现提供集成的解决方案。 |
| 关键词: 服务设计 用户 接触点 服务理念 增值服务 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| User-based Service Design Innovation and Its Implementation |
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YIN Ke, YIN Ke
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Guangdong Polytechnic Normal University，Guangzhou 510665，China
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| Abstract: |
| The service design between design innovation and service development to establish ties were analyzed， a new service design method for the user. Through four elements of service design： the user， the service concept， the contact point， value-added services for system analysis， understanding customer value and needs. Current knowledge and services for diverse user needs intensive society， proposed by value-added services to optimize environmental services，service sales functions of three methods to strengthen services，adding new design opportunities，and to be demonstrated by the corresponding service design case，emphasizing service innovation entry point is the user experience and interaction， ultimately forming a system of thinking， for service design and innovation to achieve generation integrated solutions. |
| Key words: service design users contact points service concept value-added services |
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