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| 化妆品网购包装的优化设计 |
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吴沛沛, 徐兰萍
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上海大学，上海 200072
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| 摘要: |
| 目的 设计一款化妆品网购包装， 改变现有网购化妆品包装现状。方法 针对现有化妆品网购包装结构特点， 分析常见化妆品网购包装存在过度包装现象严重、 包装保护性能差、 包装难以循环使用、 便利性差等问题。在此基础上， 制定4个设计目标， 使化妆品网购包装朝着增强保护功能、 尺寸标准化、 可重复使用和 “以人为本” 方便使用的方向优化。结果 设计出了一款适用于6种不同尺寸商品的化妆品网购包装， 该包装兼有环保性、 经济性和有效性。结论 使用该设计作品逐步取代传统网购包装， 降低了成本， 减少了对环境污染、 提高了保护性， 有利于经济的可持续发展， 为未来的网购包装提供了理想的包装解决方案。 |
| 关键词: 化妆品包装 共用 环保 网购包装 |
| DOI： |
| 分类号:TB485.3 |
| 基金项目: |
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| Design Optimization of Cosmetics E-Commerce Packaging |
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WU Pei-pei, XU Lan-ping
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Shanghai University， Shanghai 200072， China
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| Abstract: |
| To design a type of cosmetics E-Commerce packaging to achieve the goal of changing the situation of existing cosmetics E-Commerce packaging. Aiming at the structure characteristics of existing cosmetics E-Commerce packaging, some issues of the common cosmetics E-Commerce packaging were analyzed, such as excessive packaging, poor packaging protection performance, hardly recyclable packaging, and poor convenience. Four design objectives were made on this basis, the cosmetics E-Commerce packaging was optimized towards the direction of strengthened protection function, size standardization, reusability and easy operation. A type of cosmetics E-Commerce packaging suitable for six different sizes of products was designed, which was environment friendly, economical and efficient. Using this newly designed packaging to gradually replace the traditional E-Commerce packaging could reduce the cost and the pollution of environment, and meanwhile improve the protection. It would be beneficial for the sustainable development of economy, and could provide ideal packaging solution for the future E-Commerce packaging. |
| Key words: cosmetics packaging sharing environment friendly E-Commerce packaging |
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