| 摘要: |
| 目的 研究如何将河洛地区传统文化的图形符号元素应用到旅游创意产品设计中， 并传承与弘扬河洛地区优秀的传统文化。方法 对河洛地区现有的特色文化进行了收集和整理， 通过提炼城市地上遗存， 寻找代表性工艺品或艺术形式， 再结合现代人的审美， 参考国内外的优秀创意产品， 运用 “头脑风暴法” 开发出互动性强、 个性鲜明、 充满情趣的现代旅游创意产品。结论 河洛地区特色的旅游创意产品应以当地优秀传统文化为设计灵感， 其外形具有鲜明的图形符号元素， 功能性扩展面更宽， 并关注旅游者感官的享受、 交互的体验和情感的共鸣， 从而达到使旅游者难忘的目的。 |
| 关键词: 河洛文化 旅游创意产品设计 图形符号 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2013年度河南省教育科学 “十二五” 规划项目 （［2013］ -JKGHC-0179*） |
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| Symbol Application of Heluo Culture in Tourism Creative Product Design |
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LIANG Ya-ming
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Henan University of Science and Technology，Louyang 471003，China
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| Abstract: |
| Objective Research on how to apply the graphic symbol elements of traditional culture in Heluo area， and to inherit and carry forward the excellent traditional culture in Heluo area. Methods The existing characteristics of culture in Heluo area were collected by abstracting the city ground remains for representative crafts or art form. Combined with modern aesthetic，referring to outstanding creative products at home and abroad， it developed modern creative tourism products with strong interaction，personality and full of taste using "brainstorming". Conclusion Tourism creative products with Heluo characteristics should take local traditional culture as design inspiration，has appearance with distinct graphic symbol，broad functional extended surface， pay attention to tourists sense enjoyment，interactive experience and emotional resonance，which can make tourists feel unforgettable. |
| Key words: Heluo culture tourism creative product design graphic symbol |
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