| 摘要: |
| 目的 从思维方式上研究现代包装设计的创新。 方法 从时尚、 文化、 人性化这3个方面分析了现代包装设计的创新思维方式。 结论 现代包装设计必须充分考虑时代特点、 文化内涵， 理性地把握人性观念， 充分研究材料和工艺， 经过不断探索和尝试才能获得成功， 打开思维， 挖掘现代包装设计的创新空间。作为美的设计者和引领者， 现代包装设计师必须具有探索精神和较高的文化素养以及保护生态的责任感。 |
| 关键词: 现代 包装设计 创新 思维方式 责任 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2013-2016年四川省高等教育人才培养质量和教学改革项目 （14SA0228） |
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| Innovative Ways of Thinking in Modern Packaging Design |
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ZHENG Ling-yan
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Sichuan College of Architectural Technology，Deyang 618000，China
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| Abstract: |
| Objective Research on the innovation of modern packaging design from the aspect of way of thinking. Methods Innovative concepts of modern packaging design were analyzed from three aspects：fashion，culture and humanization. Conclusion Modern packaging design can only be successful by taking the characteristics of the times and the connotation of the culture into consideration， rationally analyzing the human nature， thoroughly studying the materials and technologies， and constantly exploring and trying.As the designer and leader of the beauty， modern package designer must own exploration spirit， good education and strong responsibility. |
| Key words: Sichuan College of Architectural Technology,Deyang 618000,China |
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