| 摘要: |
| 目的 通过对图形在平面广告中的存在形式进行分析， 引出了图形元素在平面广告中的设计要点和应用 ， 并且引出了将汉字作为平面设计中的图形元素进行传播的优势。 方法 对汉字图形元素的理论进行阐述， 并在此基础上从图形元素的表达方面着手， 对图形元素所起的作用进行分析， 证实了图形元素是平面设计成功与否的决定性因素。 结论 汉字图形在平面广告设计中占有重要的地位， 相对于图形元素而言其作用更大且比较简洁。 |
| 关键词: 图形元素 平面广告 设计 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:2014年浙江省社科联课题（2014B070）；义乌工商学院《包装设计》重点课程建设项目 ；2012年中央财政支持专业产品造型设计建设系列成果之一 |
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| Discussion on the Design and Application of Graphic Elements in Graphic Advertisement |
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JIN Ping
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Yiwu Industrial and Commercial College， Yiwu 322000， China
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| Abstract: |
| Objective Through analysis of the existing form of graphics in graphic advertisement， the main design points and application of graphic elements in graphic advertisement are introduced to spread the advantages of character as graphic elements in graphic design. Methods It explained the theory of character graphic elements， based on the expression of graphic elements， analyzed the role of graphic elements and proved.graphic elements was the decisive factors of successful or failed graphic design. Conclusion Character graphic have important role in graphic advertisement design， which are of more great role and concise. |
| Key words: graphic elements graphic advertisement design |
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