| 摘要: |
| 目的 分析了摄影图片在包装设计中所具有的冲击性、信息性和实用性的特征， 这种特征为包装设计提供了创新的平台 。 方法 阐述了利用摄影图片的冲击性特征进行感官设计的具体措施。 结论 得出了利用摄影图片的信息性来宏扬包装的正能量， 发挥摄影图片的直观性来实现包装的诚信功能。 在此基础上，通过实例进一步论证了摄影图片在包装创新设计中的重要作用 。 |
| 关键词: 冲击性 信息性 直观性 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Innovation Role of Photography in Packaging Design |
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LIU Chu-tao
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Henan University， Kaifeng 475001， China
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| Abstract: |
| Objective To study the photography with the characteristics of impact， informative and practical in the packaging design， this feature provides innovative platform for packaging design. Methods It expounded specific measures of sensory design by use of photography with impact characteristics. Conclusion It obtained using the photography informational to carry forward the positive energy， to play a photography intuitive to achieve the function of packaging integrity.On this basis through examples it discussed the importance of photography in packaging innovation design. |
| Key words: impact informational intuition |
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