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意义导向的产品设计方法研究
吴雪松, 赵江洪
湖南大学, 长沙 410082
摘要:
目的 研究意义导向下的产品设计方法, 为我国企业产品创新提供可借鉴的方法与思路。 方法 通过对产品意义的基础、表现以及用户对于意义的需求性和模糊性逐层分析, 深化对产品意义的理解, 由此对设计本质进行分析并构建意义导向下的产品设计流程与方法。 结论 产品意义体现为在满足人的需求过程中, 产品提供了做事的思路与方法。 而用户对产品的意义有需求但存在一定的模糊性, 而设计是对事的讨论, 通过产品呈现做事的方法。 意义导向下的产品设计过程包括基于客观事实的分析过程、主观设计过程、影响和改变用户认知过程3 个阶段。 企业通过设计赋予产品意义, 并非对目前已存在意义的寻找。
关键词:  意义    方法  产品设计
DOI:
分类号:TB472
基金项目:
The Product Design Methods Driven by the Meaning
WU Xue-song, ZHAO Jiang-hong
Hunan University, Changsha 410082, China
Abstract:
Objective To study the method of product design driven by the meaning, in order to provide our enterprise new methods and ideas of product development. Methods It deepened the understanding of the meaning of product through one by one analyzing the base and the embodiment of product meaning and the relation between user and meaning, then analyzed the essence of design and proposed the methods and process of product design. Conclusion The meaning of product means that product provides the ways and methods during satisfying the need of users, users have intrinsic needs to finish one thing, but user don′ t know how to finish the things, however the essence of design is to provide the ways and methods for how to finish one thing by product through discussing about things.The process of product design driven by meaning includes three phases.The process of analysis based on objective facts, subjective design process and cognitive process of influencing and changing the users.And radical innovation of meanings is rarely pulled by users but is instead proposed by firms.
Key words:  meaning  things  method  product design

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