| 摘要: |
| 目的 分析包装设计的色彩审美规律， 融入流行色彩的新元素， 达到包装设计的隐形要求， 从而设计出更好、 更合适的包装设计产品。方法 分析比较现有的包装设计产品， 通过学习和借鉴把握包装设计的发展趋势， 透过设计产品间的内在联系来更透彻地认识色彩视觉在包装设计中的作用。结论 为了更好地运用色彩， 不仅要掌握色彩的内在美学规律， 还要考量包装产品的相关因素。 |
| 关键词: 包装设计 色彩设计 视觉美 审美规律 |
| DOI： |
| 分类号:TB482；J513 |
| 基金项目: |
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| Color Visual Beauty in the Packaging Design |
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WANG Lan-zhen
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Huanghe Science and Technology College，Zhengzhou 450005，China
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| Abstract: |
| Objective To analyze the color aesthetic rules of packaging design， a new element is integrated into popular colors to achieve stealth packaging design requirements， to design a better product more suitable for packaging design. Methods It analyzed and compared the existing packaging design products， through learning and grasping the development trend of packaging design， through the intrinsic link between product design to a more thorough understanding the role of color vision in the packaging design. Conclusion In order to better use of color， not only to grasp the inherent color aesthetic rules, but also consider factors related packaging products. |
| Key words: packaging design color design visual beauty aesthetic rules |
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