| 摘要: |
| 目的 研究中国元素在酒类电视广告中的一些创意形式。 方法 将中国元素在电视广告中的创意形式划分为3类， 运用实际酒类广告案例， 分析了中国元素在酒类广告中的创意形式。 结论 提出了7种不同的中国元素在酒类电视广告中的创意组合方式， 在广告创意中能有意识地使用不同形式的中国元素组合方式， 可以更好地表现广告策略， 吸引消费者的眼球。 |
| 关键词: 中国元素 创意形式 广告 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Creative Form of Chinese Elements in the TV Advertising of Liquor |
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WEI Qiong-liang
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Henan Mechanical and Electrical Engineering College，Xinxiang 453002，China
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| Abstract: |
| Objective To study some creative forms of Chinese elements in the TV advertising of liquor. Methods Creative forms of Chinese elements in the TV advertising are divided into three categories， using the actual cases of alcohol advertising，it analyzed the creative form of Chinese elements in the alcohol advertising. Conclusion It proposed 7 different creative combination forms of Chinese elements in the TV advertising of liquor，consciously using different Chinese elements combination in the creative advertising， to better express the advertising strategy to attract the attention of consumers. |
| Key words: Chinese elements creative form advertising |
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