| 摘要: |
| 目的 对卡通形象在品牌包装系列化设计中的应用优势进行研究。方法 在分析了品牌包装系列化设计概念、 产生原因、 作用的基础上， 阐述了卡通形象自身的直观性、 趣味性、 亲和性， 进而分别从表现手法、 商业推广、 市场占有率3个方面进行了论述， 并举例说明了卡通形象在品牌包装系列化设计中的应用优势。结论 为品牌包装系列化设计的创意与表现提供更多的设计思路， 企业品牌系列产品通过卡通形象的融入， 为商业推广注入了活力， 使其在市场销售中拥有更强的竞争力。 |
| 关键词: 品牌包装 系列化设计 卡通形象 优势 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Advantage of Cartoon Image Applied in Series Design of Brand Packaging |
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YE Jun
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Guangdong Industry Technical College，Guangzhou 510300，China
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| Abstract: |
| Objective To research the advantage of cartoon image applied in series design of brand packaging. Methods Based on the analysis of the design concept， cause and effect of brand packaging， it firstly expounded the intuitive，entertaining and affinity of the cartoon image itself.Proceeding to the next step of technique of expression， commercial promotion and market share， it discussed and illustrated the advantage of cartoon image applied in series design of brand packaging. Conclusion It is in order to provide more thoughts and inspiration for the series design of brand packaging， helping the enterprise enhance more competitive power by integrated cartoon image into series design of brand packaging. |
| Key words: brand packaging series design cartoon image advantage |
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