| 摘要: |
| 目的 研究如何设计出 “有趣” 的饮料包装。方法 阐述趣味设计的定义及其在饮料包装设计的发展史， 明确趣味饮料包装设计带来的价值， 并详细阐述如何设计趣味饮料包装与设计时需要注意的事项。结论 趣味饮料包装设计能够为社会、 经济及个人情感带来积极影响， 设计时应从色彩设计、 图案设计、 文字设计及形态设计4个方面着手， 以创造幽默感与亲切感为主， 设计时需注意符合环保及简便的观念。 |
| 关键词: 饮料包装 包装设计 趣味设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Interesting Beverage Packaging Design |
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YANG Xuan
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Hunan International Economics University，Changsha 410205，China
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| Abstract: |
| To study how to design a beverage packaging. It introduced the definition of interesting design and the history of beverage packaging design，determined the value of interesting beverage packaging design， and made a detailed description of how to design a beverage packaging and attention in design. Interesting beverage packaging design can bring positive effects for social， economic and personal feelings， its design should be in four aspects such as color design， logo design， character design and form design，in order to create a sense of humor and kindness，but must be noticed when design accord with environmental protection and convenient concept. |
| Key words: beverage packaging packaging design interesting design |
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