| 摘要: |
| 目的 研究民间艺术元素在包装设计中的体现。方法 对具有民间艺术元素设计的商品进行研究， 通过阅读相关资料， 对民间艺术元素在现代设计中应用的作用和市场前景进行预测。结论 产品的包装体现着对文化消费的追求， 是消费群体精神文明水平提高的表现， 而民间艺术元素在现代产品设计中的应用， 是用一种全新的方式唤醒人们对民族文化的亲切感。 |
| 关键词: 中国民间元素 现代包装设计 文化内涵 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2014年河南省教育厅人文社会科学研究项目青年项目课题成果之一 （2014-QN-482） |
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| Embodiment of Folk Art Elements in Packaging Design |
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HUANGFU Juan1, ZONG Liang2
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1.Zhengzhou University West Andreas International College，Zhengzhou 450000，China;2.Zhijiang College of Zhejiang University of Technology，Hangzhou 310024，China
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| Abstract: |
| To study the embodiment of folk art in the packaging design. It studied the commodities with folk art elements design， through reading relevant information， the role and market prospect of folk elements applied in modern design were forecasted. The product packaging embodies the pursuit of people for cultural consumption， is the embodiment of enhancing the spiritual civilization levels of consumer groups， and folk elements in modern product design is more in a new way to awaken people to the national culture of kindness. |
| Key words: Chinese folk elements modern packaging design cultural connotations |
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