| 摘要: |
| 目的 研究在市场经济影响下，书籍设计的变化以及读者对书籍设计的多元化需求。方法 从设计观念、设计手段以及设计材料方面，分析了市场经济中书籍设计的特征。结论 结合市场经济发展的需要，提出了书籍设计在应对市场经济挑战的同时，还应提高设计师自身的沟通意识、策划意识以及市场意识。 |
| 关键词: 市场经济 书籍设计 读者 设计师 |
| DOI： |
| 分类号:J524.5 |
| 基金项目: |
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| The Books Design under the Market Economy |
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ZHAI Jian-ping
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Hebei University of Economics and Business，Shijiazhuang050061，China
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| Abstract: |
| Objective To study the diverse needs of the books in the market economy under the influence of changes in the design as well as readers of the books on the book design. Methods From design concept，design tools and design materials，it discussed the design features of the books in the market economy. Conclusion Combined with the needs of the market economy development，in response to the economic challenges of the market at the same time，the designer should improve their own communication，planning and market consciousness. |
| Key words: market economy book design reader designer |
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