| 摘要: |
| 目的 针对产品的外形缺乏完善的研究体系，就产品外形的研究内容展开探讨。方法 首先对形的定义与内涵进行了分析，指出它由秩序、结构和特征3块内容构成；其次总结出视觉力是态形成的直接原因，在视觉力的作用下态主要分为静态平衡和动态平衡；最后对意的内涵及功能导向作了论述，并对它的类别认识、操作使用和风格表征3块内容进行了阐述和分析。结论 提出了基于形、态、意的产品外形研究框架，形是基础与核心，态是依附在形上的可感觉的外观表情因素，意则是内隐于形和态上的产品外形所表达的功能导向。 |
| 关键词: 形 态 意 产品外形 |
| DOI： |
| 分类号:TB472 |
| 基金项目:浙江农林大学人才启动项目基金（2010FR068）；浙江农林大学教改项目（ZC1212） |
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| The Product Form Based on the Shape，Feeling and Meaning |
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CHEN Guo-dong, FU Gui-tao
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Zhejiang A&F University，Lin'an311300，China
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| Abstract: |
| Objective According to the product form lack of perfect system，it aimed to conduct an indepth discuss on the product form. Methods Firstly，it analyzed the definition and connotation of shape，which was constructed of order，structure and feature；secondly，it pointed out that the visual force was the direct reason of the formation of feeling，which was constructed of statics and dynamic；finally，it discussed the connotation and function orientation of meaning，illustrated the classification cognition，operation and style characterization.Conclusion This study proposed a research framework of product from based on the shape，feeling and meaning.Shape is the foundation and core，feeling is the people′feeling about shape，and the meaning is the functionoriented of product implicated in shape and feeling.Three parts are interdependent，the former is the foundation of the latter，and the latter is an in-depth study of the former. |
| Key words: shape feeling meaning product form |
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