| 摘要: |
| 目的 研究羌族传统图案在土特产包装设计中的创新应用。方法 论述了羌族土特产包装的现状及面临的困境，以高度浓缩了羌族社会物质与精神文化的羌族传统图案为启示，分析了反映羌族历史发展、生活纪实、意识物化的羌族传统图案的题材、构成与色彩。在此基础上，提出了羌族土特产包装设计中传统图案的创新应用方法 ，并结合案例，分析了羌族传统图案在土特产包装设计中的运用特点。结论 羌族传统图案在土特产包装设计中的创新应用研究，对民族文化的传承和保护，以及现代设计工作的创新，具有重要的开拓和实践意义，将为土特产包装设计提供有益的参考。 |
| 关键词: 羌族 传统图案 土特产 包装设计 创新应用 |
| DOI： |
| 分类号:TB482 |
| 基金项目:四川省哲学社会科学重点研究基地羌学研究中心项目（11qxy08） |
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| Innovative Application of Qiang Traditional Patterns in the Native Specialties Packaging Design |
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WANG Wei
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Southwest Jiaotong University，Chengdu610031，China
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| Abstract: |
| Objective Study on the innovative applications of Qiang traditional patterns in the native specialties packaging design.Methods It presented the situation and difficulties of Qiang native specialties packaging，made an enlightenment of high degree of concentration of social material and spirit of the Qiang nationality，analyzed the patterns，composition and color of Qiang traditional patterns which reflected the historical development，life record，materialized consciousness of Qiang nationality.Based on it，it proposed the innovative application methods of traditional patterns in Qiang native specialties packaging design.Combined with cases，it analyzed the application characteristics of Qiang traditional pattern in the native specialties packaging design. Conclusion It has important pioneering and practical significance for the heritage & protection of national cultural and modern design innovation, will provide a useful reference for packaging design of other native region. |
| Key words: Qiang traditional pattern native specialties packaging design innovative application |
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