| 摘要: |
| 目的研究包装设计实用价值与审美价值的重要性及其相互关系，以及对现代包装设计的影响。方法以包装设计的实用价值与审美价值影响消费者购买行为入手，从包装设计的发展史分析了各个时期包装设计的实用价值与审美价值，从包装设计的功能与分类以及定位设计与销售方式的角度，结合实例对包装设计的实用价值与审美价值进行了探讨。结论得出了实用价值与审美价值在包装设计中是中相互统一、相互促进、相互依存的关系，以及两者相统一的原则对现代包装设计具有指导作用和现实意义。 |
| 关键词: 实用价值 审美价值 包装设计 统一 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| The Practical Value and Aesthetic Value in Packaging Design |
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XIE Jie
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Henan University，Kaifeng475001，China
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| Abstract: |
| ObjectiveStudy the importance and relationship between practical value and aesthetic value, as well as the influences on modern packaging design. Methods Starting from affecting consumers purchase behavior by thepractical value and aesthetic value of packaging design, it analyzed the practical value and aesthetic value of each period from the history of the development of packaging design，and from the packaging design features and classification as well as the position design and marketing perspective，combined with examples，it discussed the practical value and aesthetic value of packaging design.ConclusionIt was drawn that the principle of the relationship between the practical value and aesthetic value in the packaging design was mutual unity，mutual promotion，interdependent and both had strong guidance and practical significance for modern packaging design. |
| Key words: practical value aesthetic value packaging design integration |
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