| 摘要: |
| 目的研究在汽车品牌多个属性中，哪些属性对于汽车品牌识别与品牌形象起主导作用。方法以工业产品发展规律为背景，提出设计线索的概念；从视觉特征和语义特征的角度，分析了设计线索的分类，论述了设计线索对于品牌识别的作用；以某汽车品牌为对象，构建了品牌设计线索体系，观察了该体系在面向设计时的应用。结论设计线索对于品牌识别与品牌构建有着重要意义。 |
| 关键词: 设计线索 视觉特征 语义特征 |
| DOI： |
| 分类号:TB472 |
| 基金项目:国家973科技计划（2010CB328001）；国家863计划（2012AA111802）；湖南省自然科学基金（11JJB002）；汽车车身先进设计制造国家重点实验室自主课题 |
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| The Automobile Brand Design Cue Based on Visual and Semantic Features |
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LIANG Qiao1, ZHAO Jiang-hong2
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1.State Key Laboratory of Advanced Design and Manufacture for Vehicle Body，Hunan University，Changsha410082，China;2.School of Design，Hunan University，Changsha410082，China
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| Abstract: |
| ObjectiveTo understand whose characters play major roles in automobile brand recognition and brand image construction. Methods The term design cueis introduced，further, from the perspective of visual feature and semantic feature, the classification of design cue and their contributions to brand recognition are studied. Then, a design cue system for an automobile brand is constructed and its application in design studied.ConclusionDesign cue does play a important role in automobile brand recognition and construction. |
| Key words: design cue visual feature semantic feature |
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