| 摘要: |
| 目的 研究纸包装生命拓展的途径。方法 运用跨学科的研究方法 ，将消费心理学、信息传播学和市场营销学与设计艺术学相结合，分别从消费者的消费心理、信息传播的方式以及市场营销策略3个方面对纸包装生命拓展的途径进行了分析。结论 包装的生命拓展设计从实用性、美观度和品牌认可度方面符合消费者的消费心理；纸包装生命拓展后对信息的重复传递可以加深消费者对产品的印象；纸包装生命拓展可成为一种市场营销策略。纸包装生命拓展是行之有效的客观设计思想，是可持续的绿色设计。 |
| 关键词: 纸包装 生命拓展 消费心理观 信息传播观 市场营销观 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Life Expansion of Paper Packaging |
|
LU Fei1, WEN Ping-ping2
|
|
1.Qiqihaer University，Qiqihaer161006，China;2.Qiqihaer North Machinery Limited Liability Company，Qiqihaer 161000，China
|
| Abstract: |
| Objective It studied the approaches to the life expansion of paper packaging. Methods By using the ways of interdisciplinary study, combined with consumer psychology, information communication and marketing, it analyzed the approaches of the life expansion of paper packaging from the aspects of consumer mentality, ways of information dissemination and marketing strategies. Conclusion The life expansion design of paper packaging could satisfy the mentality of consumers in terms of practicability, aesthetic appreciation and brand acceptance; with the life expansion of paper packaging, the consumers′impression of the products could be deepened with the repeated information transmission; the life expansion of paper packaging could become a marketing strategy. The life expansion of paper packaging is an effective and objective idea of design, and it′s a sustainable, green design. |
| Key words: paper packaging life expansion consumer psychology concept information communication concept marketing concept |
渝公网安备 50010702501716号