| 摘要: |
| 目的 研究包装设计创新思维形成与发展的主要方法 与途径。方法 分别从文化的融合与挖掘、设计理念的更新、产品细分与市场定位、包装材料的发展、设计合作模式的变革等方面，论述了创新思维形成与发展的机遇。结论 这些机遇为包装设计创新思维的形成与发展带来了巨大的影响，从而指导设计师理解包装设计创新的来源，通过对创新方法 的灵活运用，创作出新颖独特的产品包装。 |
| 关键词: 创新思维 创新模式 包装设计 |
| DOI： |
| 分类号:J04 |
| 基金项目:河南省科技厅软科学项目（132400410436） |
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| On the Formation and Development of Innovative Thinking in Packaging Design |
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LU Jian-zhou
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Zhengzhou University of Light Industry，Zhengzhou450002，China
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| Abstract: |
| Objective It studied the main methods and ways of formation and development of innovative thinking in packaging design. Methods From the cultural fusion and data mining，design idea renewal，products and market positioning，packaging material development，design cooperation mode reform and other aspects，it discussed the formation and development opportunities of innovative thinking. Conclusion These opportunities brought great influence to the formation and development of packaging design of innovative thinking，so as to guide the designer to understand the source of packaging design innovation，through the flexible use of innovative methods，to create a unique product packaging. |
| Key words: innovative thinking innovative mode packaging design |
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