| 摘要: |
| 目的 研究网店主页视觉设计提升网店视觉形象的方法 。方法 针对现阶段网店主页普遍存在的盲目堆积信息、缺乏个性和忽视艺术性等问题，论述了通过准确有效的信息传达、以用户体验为中心和艺术化的设计语言等方法 来进行网店形象设计的整合。结论 采用网店主页设计的全新方法 ，可以适应网店发展的新趋势，在新的竞争领域赢得更多的用户，拓宽网店市场。 |
| 关键词: 主页设计 信息传达 用户体验 品牌文化 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Analysis and Application of the Online Store Homepage Visual Design |
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HAO Xiu-mei1, LI Zhong-yang2
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1.Taiyuan Institute of Technology，Taiyuan030008，China;2.Capital Normal University，Beijing100089，China
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| Abstract: |
| Objective It studied the methods of enhance online shops′visual image. Methods In light of generally existing problems in present stage in shop homepage，such as information blind accumulation，the lack of personality and the ignorance of the artistic problems，it put forward the methods of accurate and effective information，user experience -centered and artistic design language to integrate shop image design. Conclusion The conclusion is drawn that a whole-new design method is employed in the online home page to adapt to the new trend of the development of the shops，to achieve the purpose of winning more customers in the new competitive field，and broadening the market of shops. |
| Key words: home page design information transmission user experience brand culture |
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