| 摘要: |
| 目的 研究数字技术下包装设计的发展特征。方法 通过对传统包装设计和数字技术下包装设计的特征比较，论述了包装技术从现实到虚拟的发展、静态到动态的展示，以及消费者从被动接受到主动参与的变化等包装的新特征。结论 在数字技术环境中包装设计的保护和运输的实用功能与宣传展示功能逐渐分离，导致了现代的包装设计开始从封闭向开放发展，其表现媒介也呈现出多样化的趋势，同时也影响着人们多样化的审美体验。 |
| 关键词: 包装设计 数字技术 虚拟 交互 |
| DOI： |
| 分类号:TB482 |
| 基金项目:陕西省教育厅2013年科学研究计划项目（2013JK1194）；渭南师范学院育苗项目（13YKP002） |
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| Development Characteristics of Packaging Design by Digital Technology |
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FENG Wen-bo
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Weinan Normal University，Weinan714000，China
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| Abstract: |
| Objective It analyzed the development characteristics of packaging design by digital technology.Methods Through comparative analysis and study of traditional packaging design with the new packaging design characteristics under digital technology, it discussed the development of the packaging technology from the reality to the virtual , from static to dynamic, from passive acceptance to change consumers' active participation.Conclusion It put forward the gradual separation of utility function and display function of packaging design, resulting in modern package design began to develop from closed to open. The media are also showing a trend of diversification, it will further influence people's aesthetic experience diversity. |
| Key words: packaging design digital technology virtual interaction |
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