| 摘要: |
| 目的 研究电子商务品牌设计主要是为了规范网络视觉市场，为打造电子商务品牌提供方法 ，实现不同行业的品牌视觉化和个性化的目标。方法 分析了电子商务品牌的整体现状，并以服装行业为例，系统地阐述了品牌策略和品牌设计的方法 和程序。结论 电子商务平台是当今新经济形势下的产物，经营者是否能从中获得成功，关键在于对品牌的认识和对品牌设计的执行力度，实现从小而美至大而雅的转变。 |
| 关键词: 电子商务 品牌 平面设计 |
| DOI： |
| 分类号:J511 |
| 基金项目: |
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| The Electronic Commerce Brand Design |
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LI Li-ya1, XIONG Qiang2
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1.Hebei Institute of Cultural Exchange，Shijiangzhuang050000，China;2.Zhongkai University of Agriculture and Engineering，Guangzhou510225，China
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| Abstract: |
| Objective Research on the brand design of electronic commerce is to standardize the network visual market，to provide a method for creating electronic commerce brand，to realize different industry brand visual and personality goal.Methods It analyzed the status of e-commerce，and taking the clothing industry as an example，it introduced the method and procedure of brand strategy and brand design. Conclusion Electronic commerce platform is a product of the new economic situation，brand awareness and brand design implementation is the key to success implementation from small and beauty to large and elegant transformation |
| Key words: electronic commerce brand graphic design art design |
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