| 摘要: |
| 目的 研究包装在商品流通中的人性化设计。方法 根据包装在商品流通中的特点和要求，分析了商品流通中包装设计的现状及存在的问题，并从3个方面论述了包装在商品流通中的人性化设计方法 ，即对流通过程中的运输包装，进行形态尺寸优化设计，方便搬运、装卸；对流通过程中的销售包装，按照易上架、易堆码和易展示的原则，对包装结构及图文信息进行优化设计；对流通过程中的消费包装，进行无障碍设计。结论 通过包装在运输、销售、消费等流通过程中的人性化研究，可以体现人文关怀，降低成本，带来商业效益。 |
| 关键词: 商品流通 物流包装 销售包装 消费包装 人性化设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:四川省教育厅人文社科重点研究基地科研项目（GY-13-ZC-03）；攀枝花学院社科联项目（SKL2013A19） |
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| The Humanized Packaging Based on the Process of Commodity Circulation |
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LI Bi-ru, TIAN Peng-fei
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Panzhihua University，Panzhihua617001，China
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| Abstract: |
| Objective It researched on the humanized packaging in the process of commodity circulation.Methods According to the characteristics and requirements of the packaging in the process of commodity circulation，it analyzed the status of packaging in commodity circulation and existing problems. It was research on the optimization of transport package shape and size to transport and handle conveniently, the structure and text information of sale package according to the principle of shelves, stacking and showing，the barrier free design of consumer package. Conclusion Through the research on the packaging humanized design of the logistics, sales, and consumption，it could reflect the humanistic care, reduce the price，bring the commercial benefits. |
| Key words: commodity circulation logistics packaging sales packaging consumption packaging humanized design |
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